NETWORK MARKETING WITH GOOGLE ADWORDS

Distributors often use simulated lead generation of pages, which due to the scenery of replication have little probability to gain “organic” visibility on Google.  This is not a problem however, as you can guarantee certain levels of visibility with Google Adwords.

The clear benefit for distributors who can use these landing pages is that the Distributor does not need to be internet savvy, they just need to “drive traffic to the page”.

Google Adwords provide a system allow anyone to target prospects on a keyword based model, whereas the advertisers bid for the keywords. Google is selling keywords on an public sale type basis, allowing any advertiser to bid for the best possible position for a given keyword or ad.

The obvious goal here is expenditure less on ads than you ultimately earn on the backend sale or “conversion”. Let’s say your network marketing company marketing plan is a “breakaway” plan. If a Distributor takes in $250 for each new recruit that buys into a higher level of a breakaway plan, recruited solely using Google adwords, and your CPA (Cost per Aquisition) was less or equal to the $250, this would be ideal.

SUPPOSED DISADVANTAGES OF GOOGLE ADWORDS MARKETING FOR NETWORK MARKETING DISTRIBUTORS

Relying only on Google Adwords can be an luxurious venture; Google advertising cost can be tremendous and has actually increased every year since “Google Adwords” was released. If you are gunning for large traffic and in a competitive keyword like “work from home” or “home business”, total CPA is usually “upside-down” in terms of ad cost vs profit.  As I mentioned above, you need to keep track of every ad and how they perform, so you what kind of return on investment you are getting.  With that said, being upside-down initially may not be all that bad; if you are really on top of your new customers and distributors and making sure they are getting good product and business results, you will have ongoing orders and referral customers.  As they say, there is fortune in the followup.. and that is no lie!