Suppose you have some information about keywords, targeting search, search engines and Ad-Words, then you can figure out how
many clicks you require to get one lead, and how many leads you need to sell one industry pack and how many business packs you need to sell to get one new distributor, etc., eventually, you will know the average CPA and the time frame within which you have to get these leads to be successful.
This knowledge lets you easily budget your business.
So using the same example I used above:
Let’s say you need 20 clicks to get 1 lead (at 50 cents a click), then every lead costs you $10
Let’s say you need 10 leads to sell a Business Pack, then each business pack create a marketing costs of $100









